I have a lot of success with swimbaits on Pike, a lot have come out on the market over the last couple of years. I have been using the Berkley Power Bait MPSS5-PRE 5 inch Swim Bait, I have also used the 4 inch, there are a lot of different colors out. I have used the white and even taken a bait marker (red) and colored the head or the back part of the tail. I have done both twitching and steady retrieve, with a pause and had success. I would say the only drawback is one mean Pike can tear up a bait, depending on the size used you can get 3 to 5 in a package.