I see a current shortage and a future major shortage in carpenters. The average age is fairly high and there are not enough younger people getting into the field. Yes, there are always going to be people that want the bottom dollar price. You will see that in any industry. Those people are not your target customer. From my experiences, most people want a “fair” price. They will pay for quality materials & workmanship if expectations are clearly set ahead of time and expectations are met in the end. Stay with it, learn from the past, find your niche, do honest quality work & you will be successful.