It is not the big multi-national corporations that typically drop money on NIL college endorsements.
It is the local guys who have done real well and live large by their affiliation with the local college team. Car dealerships, law firms, local insurance, local/regional banks, local eating and entertainment establishments, etc… There is a gopher hockey player doing adds for KSTP so Hubbard is involved.
Many college endowments for individual University departments are the same way. Wealthy individual or couple donate millions to have their name on a building or professor chair or scholarship program.
Most D1 and even smaller schools at least have sponsorship names on most of their facilities (arenas, stadiums, and practice facilities). 3M already had its name on the hockey arena, Huntington Bank on the football field, Williams Arena (no sponsor?). That seems to be the place where larger corporation choose to play on the collegiate sports affiliation.