IN-FISHERMAN DISCONTINUES WALLEYE IN-SIDER MAGAZINE
Baxter, MN, May 5, 2009—In-Fisherman, a division of InterMedia Outdoors, Inc., announced today that it would cease publishing Walleye In-Sider magazine after the May-June 2009 issue.
“Economic challenges aside, our commitment to the walleye market hasn’t wavered,” said Jeff Paro, President and CEO of InterMedia Outdoors. “We will continue to produce and distribute the world’s finest walleye content through our extensive print, television, and online media platforms.”
Walleye In-Sider, published six times per year to an audience of over 60,000 avid walleye anglers, was the first and last word in walleye fishing. Since 1989, it chronicled the sport’s fast-breaking news and innovations in tackle and techniques.
Steve Hoffman, Vice President and Group Publisher of InterMedia Outdoors fishing titles said, “Walleyes are part of the foundation of In-Fisherman, and that’s not going to change. We will continue to teach readers and viewers how to catch more and bigger walleyes—and help our advertisers sell more product.”
In-Fisherman will continue to publish the highly successful Walleye Guide, which has detailed the ongoing development of walleye fishing tactics for 25 years. More than 100,000 copies are distributed each year to major newsstands across the United States and Canada, making it the world’s largest walleye publication.
InterMedia Outdoors also will continue to cover cutting-edge walleye techniques online at the newly redesigned In-Fisherman Web site (http://in-fisherman.com) as well as tournament and industry news at WalleyeFan (http://walleyefan.com). Hardcore walleye anglers also will continue to find an in-depth walleye feature in every issue of In-Fisherman magazine, and frequent walleye segments on In-Fisherman and Critical Concepts television series.
About In-Fisherman
For over 30 years, In-Fisherman has been the communications leader in the freshwater fishing industry through the integration of publications, television, radio, books, videos, DVDs, and the Internet. In-Fisherman publications include In-Fisherman magazine; plus six newsstand annuals: Walleye Guide, Catfish In-Sider Guide, Bass Guide, Ice Fishing Guide, Pike & Muskie Guide, and Panfish Guide. The In-Fisherman Library consists of over 19 educational fishing books and 95 instructional fishing DVD’s and videos. In-Fisherman Television airs 52 weeks a year on Sportsman Channel, Fox Sports Net, Pursuit, World Fishing Network, Wild TV, and 40 local broadcast affiliates. In- Fisherman Radio airs 6 days a week to over 420 stations nationwide. In- Fisherman’s Web site can be found at http://in-fisherman.com.
About InterMedia Outdoors
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of Web sites dedicated to hunting, shooting and fishing; a portfolio of 15 magazines including powerful brands such as Guns & Ammo, Petersen’s Hunting, Fly Fisherman, and Florida Sportsman; syndicated radio programming; the largest library of outdoors television programming; and The Sportsman Channel, the only television network 100 percent dedicated to hunting, shooting, and fishing.
CONTACT: Patty Harrison, In-Fisherman, 218-824-2538, [email protected]
