<div class=”d4p-bbt-quote-title”>Chris Cantey wrote:</div>
How about showing some B-roll of the days that they weren’t successful, we all have them. Show us how to lose with grace and focus more on specific presentations that they use – teaching moments.
I hope this doesn’t come off as snarky, but the target market for a fishing show wherein the hosts don’t catch fish is microscopic. It might even just be one person…
Here’s the thing, in order for a show like IDO to be successful they need sponsors. In order to have sponsors, James and crew need to keep the sponsors happy and show them that there is a return on their investment. If the sponsors don’t see any financial gain, they will most likely revoke said sponsorship. The sponsors want to see James and crew catching BIG fish and lots of them. Why? Because Joe ‘lots of disposable income’ Schmo is thinking about buying a new boat, and Skeeter wants Joe to see James catch a 20 lb lake trout on superior out of his trusty MX20 something.
Joe will now associate that big fish and that success with the MX20 something, the st croix rod, the Shimano reel, etc..I hate to say it, but Skeeter doesn’t care much for Blue Collar Bob, because BCB isn’t in the market for a $60,000 boat.
They care about Investment Banker Billy and all his friends with houses on Minnetonka and cabins up north. They want Billy and co to think that if they buy a new 20 foot skeeter they can catch fish like James. Is that what James and team care are concerned with? From a personal standpoint, I don’t think so. From a business standpoint? Well they probably wouldn’t be on season 9 if they didn’t.
Now, if Joe Schmo watches James catch 0 fish and split his pants while trying to get his jig out of the anchor rope, that’s not going to sell any boats.
They do a great job of doing quite a few shows for the average Joe, but they can only do so many ‘catching crappies on pressured water’ shows before everyone loses interest, not just the sponsors.
Just like sitting on the ice and watching fish constantly NOT bite the VMC tingler isn’t going to sell any Tinglers. Having the camera zoom in on an LX7 that’s marking no fish is not going to sell LX7’s. Or watching James whiff the hookset on his TUCR bullwhip isn’t going to leave you saying, ‘DANG, I need that bullwhip”.
I have a few TUCR rods which I really like, and I can tell you that I wouldn’t have bought them had I not seen them on IDO. Plain and simple. I would have bought more Thorne rods but James and team make an already quality product look like it is a contributing factor to them icing big crappies or walleyes.
It comes through on film that James and team LOVE to fish, which in my opinion is a big part of their success, but when it comes down to it, to some degree it’s about the money. Whether it’s about the money to James or the sponsors or both doesn’t matter, they put on one of the best fishing productions out there.
What a great post! Couldn’t have said it any better. One thing that really never get’s discussed around here though. Can you imagine the IMMENSE PRESSURE on James and the crew to perform each week?? I want NOTHING to do with that pressure. Can you imagine in order to keep your job you have to put fish on the ice! Not only fish, but big fish! Yes they get paid and get free stuff from Sponsors, but I still wouldn’t want to do it.
Kudos to the IDO Team for pulling it off all the time!