I think if you ran an open floor plan boat and could basically leave a hard sided cooler in as a fixture / seat that would be ideal. The price is a turn off yes, but even more so the weight. If they could build one, with about half the weight, you’d really have something.
And, in general, I don’t understand most of the soft side zippers craze. My buddy bought a Yeti Hopper soft side for our Canada trip and the zipper fell apart within one week. Although my other buddy has a RTIC soft side that I like.
Having said all of that…. I would gladly take the whole line up as a gift. LOL. Then I could scoff at anyone using an Igloo. J/K