Randy.. I would stock Lethal Weapon Swim jigs, and Brovarny Swim Jigs. I would also stock Zoom worms, and trailers.. Netbait plastics as well. You can round out crankbaits , with Bomber Model A’s. Rebel Deep wee R’s and Fat Free shads.. to go along with the Rapala’s that must be carried. Northland Walleye Jigs.. if this is a true pro shop, where the PRO’S SHOP, You would be looking at upscale crankbaits like Pointer minnows, tungston weights .I also highly recommend that the owners travel down south.. Alabama, Kentucky, Georgia, Florida, to see, what is on the cutting edge.. I have purchased lures in Alabama, one that have been in the store for close to 8 months ever before they hang on a hook here, that eventually become the hot lure.. and brand names that are late coming here, are at the forefront, in waters were guys can fish year round.. tackle shops down south get items in the late summer that are at the tackle trade show in July .. and those items don’t even ship until March or April or May here in Wisconsin..