The magazine is non-profit and takes photo and story donations. They will send you a letter and a magazine for sending them a photo or story they use. You also get a letter denoting your donation so you can deduct the standard rate for photos or story from your taxes.
https://dnr.wi.gov/wnrmag/2018/fall/readers.html
https://dnr.wi.gov/topic/fishing/documents/trout/BittenEarlybyBigTroutBug.pdf