I was in the same boat as you 2 years ago. I knew I wanted a custom rod, but wasn’t sold on a brand. I was choosing between Thorne, DH, and TUCR. The main thing that helped me decide was looking at reviews of the 3 companies and their rods. One of the companies had kind of a lot of negative reviews about customer service, one had very favorable reviews on customer service, and the third seemed fine, but nothing really stood out. I decided to go to the ice fishing show and check out the builders in person. I couldn’t get one to talk to me. One sold everything under the sun…and a few custom rods. The last one went out of there way to make me feel appreciated and even gave my son a hat! This was the same company with all the great reviews.
In summary, I have no issue with Thorne, but it felt more like a store than a builder to me. I felt so good about my experience at TUCR, that after visiting their shop a number of times after the show, I convinced them to let me work for them. I am really proud to be part of their team.
In short, most high end rods will give you similar high end preformance. But it’s a lot harder to find high end companies.
Dan