Count me down as reading this thing too… WOW.. so the question about what the “40” stands for a page later was…. meh ??? If you get bored while WD40 fishing and want to freak out the boat across the way and have a lighter…
Rumor has it the owner HJ Heinz was riding in an elevator in NYC and seen an advertisement for “21” varieties of some shoes… he liked the fact of the number of varieties as a selling point… even though he had 60+ varieties of products, he liked the number “57” best, so he went with “57” instead of 60 something. Sometime later, his best selling sauce was dubbed “Heinz 57” … and there you have it !
Rumor has it the owner HJ Heinz was riding in an elevator in NYC and seen an advertisement for “21” varieties of some shoes… he liked the fact of the number of varieties as a selling point… even though he had 60+ varieties of products, he liked the number “57” best, so he went with “57” instead of 60 something. Sometime later, his best selling sauce was dubbed “Heinz 57” … and there you have it !