Major Partnership Formed Between Cabela’s and FLW

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MINNEAPOLIS, Nov. 4 /PRNewswire/ — FLW Outdoors announced Wednesday that
Cabela’s, the World’s Foremost Outfitter®, has formed a major partnership
across all platforms of FLW Outdoors and its 189 tournaments, including a
significant contingency award program. Terms of the agreement were not
disclosed.

Cabela’s will be the official and exclusive outdoor retailer, as well as the
official rain gear, for FLW Outdoors. The major partnership will be an
important part of Cabela’s 2010 marketing strategy and the FLW Outdoors
partnership will be promoted at their popular retail stores, on-line at
Cabelas.com and through their world-famous catalogs.

“We are honored to align the FLW Outdoors brand with an organization respected
as highly as Cabela’s,” said Trisha Blake, Chief Marketing Officer & Executive
Vice President. “The offerings each of us have in this industry make this
partnership one that will allow both organizations to thrive and provide the
highest quality of tournaments to anglers and allow those anglers and fans the
chance to enjoy the legendary Cabela’s experience.”

“Cabela’s and FLW Outdoors lead the way in their respective segments of the
outdoor industry,” said Tom Rosdail, Cabela’s Vice President – Marketing. “By
partnering with FLW Outdoors, Cabela’s continues its reputation for aligning
itself with the very best and offering added value to our loyal customers,
including the anglers and fans of FLW Outdoors.”

The “Cabela’s Angler Cash Contingency Program” will reward anglers that sign
up and meet the requirements of the program. Anglers will earn $2,500 for
qualifying events and $5,000 for the Forrest Wood Cup. The official details
and rules of the contingency program will be available at FLWOutdoors.com.

Cabela’s will continue to host the co-branded Cabela’s store on
FLWOutdoors.com and will be involved in all the platforms of FLW Outdoors
including all bass and walleye events, FLW Outdoors’ multiple websites, FLW
Fantasy Fishing, FLW Outdoors Magazine, “FLW Outdoors” television show on
Versus and various FLW Outdoors events. Cabela’s retail stores will also host
appearances and seminars by the most accomplished FLW Outdoors pro anglers as
well as other cross-promotional activities.

At many of the FLW Tour and National Guard FLW College Fishing events, and the
Forrest Wood Cup, Cabela’s will have the opportunity to supply promotional
offers exclusive to fans in attendance. They will also have the opportunity to
do sampling, promotional activities and sell merchandise at the FLW Outdoors
Family Fun Zone and Outdoor Show, surrounding the FLW Tour and championship
events, and the Reel Life Festivals, held in conjunction with College Fishing.

Cabela’s will also be a major promoter of FLW Fantasy Fishing, which is free
to play and has offered the largest awards in fantasy sports history.
Participants will be able to purchase Player’s Advantage to assist them in
choosing their anglers throughout the entire season. In addition to
FantasyFishing.com, Cabela’s will have a strong presence on FLWOutdoors.com
and CollegeFishing.com. Likewise, FLW Fantasy Fishing will be prominently
featured on the Cabela’s Web site.

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