I see this whole exercise as a project put together by a caring father to channel his son’s interests to help his son and son’s friends learn business doing something they enjoy. There is a marketing person behind this (perhaps the father himself works in marketing). The result will be a boatload of experience for his son that can be used across the business world. They may make some money, but they will certainly learn something valuable even if they don’t.
Gunflint Trail
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