Good evening everyone,
My absence on IDO in the last couple years has been largely due to the presence and the proliferation of the many youtube fishing personalities that have emerged as hosts of their various shows. I’m intrigued by the new emergence of this “Frost Bite” crew supported by (apbassin, aaron weibe and others). Evidently they are launching their line at the MN ice show this weekend and a website on Monday.
I will be curious as to what type of product they produce, price points etc. not to mention what kind of guys they come off as in person. They are all younger guys my age and I’m fascinated by the fact that they are willing to put themselves up against established giants in the industry (rapala, clam, northland, st croix and a host of others). It will be interesting to see how their online youtube personalities translate into being businessmen and marketers. If you have some interactions with them, or pick up some of their products at the show, feel free to reply and post your impressions. I’m also curious to see how they will play with the middle aged and older fishing crowds. Will they be seen as annoying young pups, or new pioneers pushing the boundaries of ice fishing?