Bassfan reports:
Quote:
Pradco’s in the Money 3/6/2008
Pradco-Fishing has taken a step to ensure that it won’t miss out on the ever-growing swimbait craze. Pradco, the parent company of Booyah, Yum, XCalibur, Bomber and several other recognized brands, has acquired Arizona-based swimbait manufacturer Moneylures.com.“Soft plastic swimbaits are the absolute hottest product category on the market,” said Andy Carroll, Director of Sales and Marketing for Pradco-Fishing. “With the acquisition of Money Minnow, we have leapfrogged our competition.”
The Money Minnow and Fat Money Minnow swimbaits will be absorbed into the Yum brand.
From Bassfan.com 