Finally, a critical look at the red lure phenomenon. Steve Quinn and Dr. Kieth Jones of Pure Fishing, both fisheries biologists, report a scientist view of the topic. The title “An Inside Look at the Red Tackle Revolution > Fishing Breakthrough or Industry Gimmick?” sets the stage. I’m very biased on the topic so I won’t comment. Pick-up an Issue of March 2008 issue of In-Fisherman and see what you think.
John