Relatively speaking, fit is almost everything when it comes to a shotgun. Assuming the gun goes bang when the trigger is pulled, the next priority is that it’s pointing in the right spot when it does go bang. Which, of course, is largely determined by fit. Everything beyond that is just a minor detail.
There is tremendous variation in the standard dimensions of shotguns. This makes it harder because you want the feel to be there and the fit to fine tune, but of course this requires that you find the gun in a dealer’s stock so that you can see how close close is.
Over time, some of the manufacturers have made it easier to at least tweak the fit by offering various combinations of stock shims and butt plates/spacers/pads to adjust drop at comb (DOC) and length of pull (LOP). I believe some systems can also adjust cast.
I believe Gander and Cabelas outsource their gunsmithing. Even if they offered this service, I would be concerned about the qualifications of the person doing the measuring! Do they really know what they are doing?
Personally, I’d only trust a real gunsmith with a face to face interaction and that would be a place like Ahlmans.
Here’s what I’d suggest you think about. First, try a LOT of shotguns. I’ve made the mistake several times of thinking I wanted Brand X’s Model Y shotgun only to try it and discover the fit wasn’t even close. In fact, I’ve never bought the new shotgun that I thought I was going to buy when I started looking.
The last time I was looking for a double, for example, I started convinced that I wanted a Beretta and 4 brands later I ended up with a Browning and this was solely because of fit. The combination of LOP and DOC was nearly perfect, I had it tweaked by about an 1/16 inch. I dumped the first 4 roosters I saw with 4 shots. Let’s call it good, then.
So try a lot of shotguns and see how close you can get with a box-stock gun as far as a gun you really like and like the feel of, are confident of the function, etc. Then from there, what are the maker’s options for tweaking the fit? Use them and see how much (if any) you can fruther dial it in.
Then from there, when you’re confident you have a shotgun that you like the feel of and that the fit is as close as you can make it, that’s where I’d go to professional fitting.
Everything else is just personal preference, but I can’t resist sharing mine:
– Sub-gauges are just such a joy. I only own a 12 because I have to, but I hate carrying the nasty, oversized fat kid. What I WANT to carry every day is a 20 or a 16. In fact, my 20 gauges don’t even get carried, they seem to float along in my hands, unemcumbered by gravity.
Don’t think for a second that a 20 is not enough gun for upland use, the reality is that the clothes don’t make the man and the gauge doesn’t make the shot. Don’t discount the 16 either, they are a pure joy.
In fact, not to be judgemental, but we even have weirdos on this forum that carry and actually hit birds with a 28 gauge. Yes! Such an animal exists, I swear it.
– Modern gas autos are really a joy to shoot. When it comes to comfort, I LOVE the modern gas-operated autos. A 20 gauge Beretta has so little recoil that it is close to none. I like to look at doubles, but I like to SHOOT my Beretta 390 best of all.
Good luck.
Grouse