Deliverance Bait Boats

So, I googled myself and found out that I have an English Doppelganger who happens to be a tournament carp fisherman in the UK. In checking that out, I found this “bait boat” site. Very interesting….

http://www.deliverancebaitboats.com/testimonials_whittles.php

Wouldn’t that be considered chumming the water? I suppose they have different regs in the U.K. Though.
Looks like a really expensive remote control boat that doesn’t go very fast.