Rapala VMC

  • Matt Waste
    Posts: 67
    January 10, 2021 at 7:47 pm #2004743

    When did Rapala buy VMC? Anyone know?

    slipperybob
    Lil'Can, MN
    Posts: 1424
    January 10, 2021 at 8:20 pm #2004748

    Long time ago…is all I know.

    belletaine
    Nevis, MN
    Posts: 5116
    January 10, 2021 at 8:50 pm #2004755

    They acquired Storm in 1998 and are even minority owners in 13 Fishing.
    They’re vast.
    Don’t have a answer for your question though!

    badgerbacker
    Posts: 75
    January 10, 2021 at 9:49 pm #2004770

    They purchased VMC in 2000 and currently own:
    Rapala
    VMC
    Storm
    Suffix
    Luhr Jensen
    Blue Fox
    Williamson
    Terminator
    Mora
    Strike Master
    Dynamite
    Carp Spirit
    Water Queen
    Tortue
    Ultrabite
    Willtech
    They hold 49% of 13 Fishing and 50% of Shimano Fishing in Europe.
    As well as a few “gift” companies in Europe and China, knife manufacturer Marttiini and ski manufacturer Peltonen.
    They also own numerous tackle shops with a large online sales presence, mainly in Europe (Guigo Marine, FishCo, Fun Fish…)
    I am probably missing a few.

    Pure Fishing and Rapala combined nearly form the industry.

    Tom Albrecht
    Eau Claire
    Posts: 537
    January 10, 2021 at 11:02 pm #2004773

    It’s why their hooks suck

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