Where the UL #4 Rippin’ Rap shines above those others is that its smaller size and profile get more of those “tweeners” that are interested yet somewhat neutral to actually eat.
Great point Joel! This is one of the primary things that I cover in crank-bait seminars. Its finding that bait that negative fish will hit, or neutral fish to get aggressive on. Sometimes its the subtle size difference, change in color, or change in action. Time after time, you will see that all baits will get bit. But take a closer look at how the fish eats them. If your getting curiousity bumps, you’ll often just have them hooked by the back treb in the lip. Great baits get eaten while others only get bit. I’m not a Rapala guy, so I could care less on their sales. BUT, I am a firm believer in endorsing what I use, and using what I endorse.
Here is a vital difference in the Rippin Rap Vs. most other baits of this style. How the nose dives and the distribution of weight as it dives. I’ve been vertical jigging a number of different lipless baits for many years. Well before the popularity hit any shows. However, most baits have a tendency to roll or spiral as they drop. Some much worse than others. That is a primary reason why I like the Koppers Live Target Gizzard shad so much (besides the life-like color). But they don’t make a smaller version like the UL-RR. I sure wish they did. Rapala is producing a great bait that deserves the coverage they are receiving.