Can not Beat a 7″ original Power Worm on a Texas rig. My guess is this worm has accounted for more bass on a Texas Rig than any other plastic out there. 2 Personal best colors are Red Shad and Motor oil.
As far as hooks go I prefer the Mustad Ultrapoint / Ultralock hook in either the 3/0 or 4/0 size. The long wide bend at the top of this hook tends to keep the plastic from sliding done as much as some other worm hooks.
Creature baits have become a dime a dozen. I would look for a few key baits that would enable you to give a different presentation Vs. what they see over and over.
The Culprit Incredislim has a unique smaller diameter compared to its profile. Besides the typical texas or carolina rigging, it works great on a football jig and drug.
It also never hurts to return to the basics. As everyone in the industry uses the latest and greatest, some of the oldest time-proven baits in the industry never go away – and there is a reason why. They Work! Culprit original worms
Gamakatsu EWG offset or Skip gap worm hooks in 4/0 and 5/0. Both have their place. As for jigs, I run a 4/0. look for EWG style football jigs. I make my own of my own design