Dig mine as well and will be picking up a couple more this fall. I found them to be less complicated and easier to store/carry than the ifishpro. And for $35 with the insulated hole cover they’re a pretty solid deal.
They also have a new version that includes a “hook-setter” function which is illegal in MN but fine in other states. It can be used without that function which is nice, and it seems to come with a sturdier, more adjustable rod holder.
How well do they work?
For me they worked great. They obviously work best with a reel like a baitfeeder that’s designed to pay out line with very low resistance. (okuma avenger etc.)