The real winner was the sport of Hockey.
Absolutely. Ratings were good and everyone was talking about it. The product on the ice did not disappoint, and I think any casual fans tuning in and seeing the gloves drop, seeing the Tkachuk brothers smash Canadians into the boards, or just seeing all the superstars they may have heard about all on the ice at the same time likely drew a few more to the sport.
It also happened at a time where the All-Star Games/Pro Bowls/Other exhibition games are being exposed for being not worth tuning in to. Ironic that the NBA All-Star weekend took place last weekend as well and almost every aspect of that has been getting hammered as a joke.