I bought them on the premise of “ooooh shiny, gotta buy it”. I catch fish on them but not sure if the lure actually helps in the process. They have hit it and not hit the dead stick right beside it more often than not but won’t contribute that to the fact that the lure is illuminated.
On a side note, the glow sticks don’t stay lit in the cold water, I have run 2 sticks. One in my mouth (keeps it warm and is convenient so you don’t loose it, just don’t bite it open) and one in the lure. I switch them out every 5-10 minutes and they get bright again once warmed for 20 or so seconds.