Its all a bunch of tomfoolery and skullduggery. A few years back everyone was carrying on and mouth breathing about TB rods, now its TUCR, in a few years it will be some other company that sells its soul to the devil. A mid grade off the shelf rod will catch just as many fish as a pimped out custom. The purpose of a hand built custom rod should be having it built to YOUR taste with the components, length, and action YOU want. A mass produced rod is not a “custom”. If you want a good rod at a fair price take a look at the Loomis signature series Temple Fork Hardwater rod. It’s a great rod at a fair price.
I don’t disagree that you can catch as many fish with an off the shelf rod, but do I personally enjoy it as much? No.
I also agree that if you buy a rod off the shelf from the likes of TB or TUCR it’s not “custom” in the way you refer to it. But if you call and ask for specific colors, length and guides it is. They are all built by guys and gals that you can go speak with and shake hands with, that’s something you can’t do with any off the shelf rod because they are almost all made in China. When was the last time anyone called Fenwick and spoke to the Rod builder? That’s not a slam on the rods, but one of the big differences in buying a custom rod vs off the shelf.
Dtro I do not totally disagree with you and respect a lot of the stuff you post on forums but do feel that if someone has the means to buy custom rods they should at least consider it. If someone wants a custom rod for less than $50 than start making them yourself (that’s what I did this year).