Think of it this way. Slender spoons are proven. Most lures now days are targeting fisherman not fish. We fill boxes with useless junk. Now knowing this you can confidently spend $5 on a lure you know will work. This is why I love IDO. I am not sponsored by anyone. My 1st hand experience with products that Ido backs …..slender spoons, h20 jigs, moxi minnows, snowsuit,strikemaster 4stroke auger, and now TUC ice rods. They are the best product hands down in my opinion and have improved completely how successful I’m as a fisherman. The advice you get on both technique and product here is priceless. I have spent a lot of money on product I saw on here and can say I saved a ton because I didn’t have to burn through ten different things that didn’t work to find one that works.