As someone whom has and still reps for a few manufactures in the industry I can tell you this. With the store shows, expos, seminars, etc. it becomes overwhelming on the reps in the field. Pay is not great and hours are long. I believe I was better compensated in the early 90’s when I started doing this. The manufactures want more more more but don’t want to pony up more. Not to blame them for that. But unless you want to pay more from pocket for product, don’t expect more reps at shows or stores. The primary focus of the manufactures is most exposure for the buck! I believe they feel the show in Minnesota will draw more eyes to product.
As for the reason why shows are done at season time. The same guys for the large part are repping all year. With the exception of pro staff guys product specific. Most are full time industry reps who do it all year. Been there before and have done that. It’s a grinder on these guys to say the least.