I must admit, it looks fantastic! 
Here’s a copy and paste of the official press release that was sent out with the video.
Supreme Technology in Your ‘Office’
MarCum’s remarkable LX-9 redefines fish-finding technology once more
Minnetonka, Minn. (July 9, 2012) – Three-in-ones have liberated cubicles and corner offices worldwide. Used to be that the printer, scanner and copier were standalone units, eating up space with their one-dimensional capacities. In a fish house, sonar and underwater cameras are standard issue, but also occupy space. Both have a footprint. Both are requisite. So what if you took the most advanced ice fishing sonar on the market and merged it with the highest resolution possible in underwater viewing? Welcome to the future of ice fishing.
MarCum Technologies’ new LX-9 Sonar/Camera/DVR System immerses hardwater anglers in a rich, colorful world of fish-finding technology. For the first time ever, it’s possible to view the fish, structure and cover through a diversity of underwater eyes—digital sonar and underwater video camera combined into a single high-tech portable device.
“Amazing… Underwater viewing and supreme sonar all in one,” says ice fishing pro Tony Roach while licking his chops. “The LX-9 gives me wide screen sonar and live underwater video views at the same time, on the same screen. I can even overlay sonar images onto live underwater video. Imagine the potential of this powerful combination.”
Imbued with MarCum’s full menu of famed patented sonar features, LX-9 is the culmination of a decade of intelligent sonar engineering. An 8-inch flat panel color LCD (with RCA video out) plays live underwater video, multiple user-defined sonar displays…or both simultaneously – the readouts actually merge into a single, easily viewable image. Industry exclusive Sonar Footprint™ Technology displays area of bottom coverage at any depth. A customizable “Dashboard” reveals digital depth, battery voltage, range, sensitivity, and interference rejection (IR), as well as on camera screen displays of water temp, camera depth, and relative camera direction. Sonar is also temperature capable when used with an optional High-Speed Transducer.
A built-in DVR even provides screen recording and instant on-screen playback. Unit can also record to a separate SD card, or via video-out/in.
MarCum’s intelligently managed sonar engine is driven by a cool 4800-watts PtP with a switchable Dual Beam (8o and 20o) transducer. Power matters; just ask the fish exposed by MarCums that can easily elude the low wattage pushed by other brands.
The system’s aquatic “truth detector” is the LX-9’s industry best Sony Super HAD II CCD camera with 75-feet of cable. Advanced light sensitive (.01 lux) optics deliver the sharpest, cleanest color picture available, while Darkwater™ LED Light Technology illuminates the viewing area in dark and dirty water.
“The ability to simultaneously compare vivid sonar renderings with actual underwater video advances our fishing skills and underwater perception by light-years,” says Roach. “And with a built in DVR, anglers can immediately capture, upload or review any underwater event. This is a truly remarkable piece of technology.”
The entire LX-9 system comes sheathed in a special padded softcase with a rechargeable 12-volt 9-amp battery, automatic charger and Snow Shield Faceplate. It even includes MarCum’s exclusive Auto Camera Panner for the full underwater video viewing experience – 360-degrees of fishiness in the palm of your hand.
“We remain one-hundred percent invested in the precepts of innovation,” says MarCum Brand Manager, Jon Marshall. “LX-9 is the brainchild of this passion and dedication—it’s the meeting of two essential fish-finding technologies, bringing together for the first time digital sonar and live color underwater video into a single portable unit. And with its built-in DVR function, the powerful images that scroll across the screen will be captured, replayed and shared via other portable electronic devices.
“At MarCum, we’ve long understood that information is power, but passion pulls the trigger.”
Loaded with features and functions, LX-9 is a fish-finding marvel waiting to explore, and to be explored. Visit http://www.marcumtech.com to discover this and other powerful MarCum technologies, and to initiate your own underwater surveillance mission.
About Marcum Technologies
Manufactured in the U.S.A. by Versa Electronics, MarCum Technologies offers the highest standards in underwater viewing systems and flasher-sonar units available today. For more information and a 2011 MarCum catalog, contact Versa Electronics, 3943 Quebec Avenue North, Minneapolis, MN 55427. For customer service, please contact us at 888-778-1208 or email us at [email protected]. Website is http://www.marcumtech.com.
