st croix is a great local company, they out of SW wisconsin if im not mistaken. and their customer service is top notch… as im sure you have seen from threads on the site.
i know that g loomis has a lot of strong followers as well, and rumor has it that shimano is selling a quality product. i’ve never fished them, but i know guys who use both.
i went the budget route (so i can get more rods for my money) and picked up a couple IM8 guide series rods from gander. i like them a lot! i dont get near the sensitivity as with my avid, but its a great backup that wont break your bank.
as far as length, i’d look to the 6.6+ i have a couple 7’ers that i love to pitch with, it gives you just enough backbone to pitch it that lil extra, i especially notice the difference when pitching lite jigs.
power is up to preference imo, i dont like to fish with a 2×4 so i try to stay around medium or med lite for fishing eyes. if im fishing for largemouth or smallies in some thick cover, ill look to a med heavy just to rip them out of all that crap! choice of line also plays a big part. james was talking about that on one of his river shows, i cant recall his rule off the top of my head, but i think he said you want a faster action with braided because you dont have the flexability as the mono and flouro lines.. but i could have that backwards…