Second the Compression button. Yellow and near the choke. Tidbit which may help…pull it twice without depress the compression button then push that baby in, pull the cord and it should start right up. At least that seem to save a couple pulls on mine as it was a cold starting SOB.
Keep in mind that the recoil uses plastic or composite gears….
Not using the compression release can damage them….Once you find the right starting quirks (mine is 2 pulls switch off with full throttle,then full choke,switch on,1/2 throttle) it fires up 8 out of 10 times…