I never thought I would see a $200 ice rod. They should be in the store soon so I can get my hands on one. I will not buy one. Whats next, a Sage $300 ice rod.
https://www.gloomis.com/content/gloomis/northamerica/usconv/en/homepage/PDP.P-IMX_PRO_ICE.html
Action, sensitivity, and purposeful construction are the driving forces behind the new line of G. Loomis IMX-PRO Ice rods. Built specifically for the avid ice-fishing angler, two different manufacturing methods produce the best performance, action and power for a variety of ice fishing situations. Seven models feature Tubular IMX-PRO graphite construction with fast actions for increased sensitivity and decreased weight when targeting walleye, pike, lake trout and other large species. For panfish and lighter applications, five models feature Solid IMX-PRO construction with incredibly fast tapers and extra-fast actions for enhanced strike detection and hook-setting performance. All models of the IMX-PRO Ice rods feature a Hybrid Guide System and are outfitted with ultra-lightweight REC recoil guides to facilitate ice managment while the solid, stanless-steel tip provides increased rigidity and consistent shape. Innovative features combined with a five-year limited warranty, the new line of G. Loomis IMX-PRO Ice rods are the pinnacle of every ice fishing Experience.