For several years Ice fisherman have come to rely on the “Marcum Advantage”. Ice anglers for years have been urged by many to try it for yourself. Seeing is most always….Believing which will always hold more water than any industry hype. There is nothing more critical to ou personal guide service than having customers CATCH ELITE CALIBER FISH. Frankly I have little interest working with anything less than the best equipment that affords our customers the competitive edge that is often needed to consistenly land big fish. Here on Rainy Lake our Guide Service has come to rely on Marcum technology to provide our anglers with further knowledge of what’s taking place under the ice sheet. Last year we ran another 62 guided ice fishing trips fishing with over 300 different fisherman as we chased Walleyes, Pike and Crappies. If I were to poll our customer’s as to what single piece of equipment helped put fish on the ice I believe 9 out of 10 answers would point to the advancements within the world of Ice fishing sonar. Still beyond the seldom questioned “Advancements” within the world of sonar is the overall “Knowledge” of how to utilize this to our advantage. A guy can only learn so much in a retail setting. Droppin the Puck is where the face-off between angler and fish truly takes center stage. Over the years we’ve witnessed the average angler quickly become more efficient at not only breaking down a piece of structure, but landing fish by triggering them into a strike. Gone are the days of wondering what is taking place underwater for 99% of ice fisherman. Personally I’ve been afforded far too much time simply staring down my own personal Marcum flashrs. I’d suggest I see “Red” more than my teenage daugher text’s her friends on a daily basis starting in December each year. Over the last few years I’ve been known to be very guarded when it comes to my Marcum LX-5. I have guarded my Red case with my life knowing full well the finely tuned detail and speed in which the data has been transferred to my dial allows me a distinct advantage when it comes to landing fish. Some would suggest I have a bit of a competitive side to me when it comes to ice fishing!! 
We believe our customers often hold a distinct advantage when it comes to triggering otherwise nuetral fish to eat utilizing the powerful Marcum flasher. Now with the introduction of Marcum’s all new LX-7 I’ll boldly predict anglers will soon point to this years advancements as yet another game changing face lift within the ice fishing industry we’ll all too soon simply come to expect in our flasher. Like every other “Ice Head” I am left to patiently await the inital “Puck Drop” of this new product line. Still upon my initial review; This appears to have once again raised the bar within the world of Ice fishing Sonar!! 
Here’s a quick re-cap of a fun “REAL LIFE” Big fish encounter with Skeeter Boats Dave Marquart last December on one of our guided trips. Dave was fishing with his father in-law inside one of our Otter Portable house’s close by. I was outside listening to the two of them discuss what they were seeing on their Marcum Flashers just like a couple kids!! This I assure you is fun in itself as anglers breakdown what is happening under the sheet based on what their Marcum is telling them. I qoute “He’s there!! He keeps following me, but be just WON’T hit it!!” “Chris we’ve got a big fish that we can’t get to bite!!”
I came into the house to witness a massive red mark following their jigging spoons up and down the water column. Dave handed me his jig stick and said “See if you can get him to bite. I quickly began playing “Ice fishing Keep Away” not allowing this fish to close in on the lightning spoon. Everyone in life wants something they can’t have, and fish are no different. The fish went from nuetral to displaying a moderate interest. I never once allowed the fish to close in on the spoon knowing full well that IF she really wanted the bait….She’d catch up with it. We “Cat and Moused” literally inches from the nose of this big walleye. After 30 seconds of careful working the spoon with the aid of our Marcum LX5 this fish became far more interested in something it simply couldn’t seem to capture. THEN at once we’d kept the interest of that walleye long enough to create “Advantage Angler”!! We’d been granted the gift of competition!! There is nothing better that can take place than a little friendly competition boys!! I watched another massive red mark race into the cone of our LX5. I quickly handed Dave his jig stick back yelling “SOMETHING IS GOING TO HAPPEN DAVE!!”. Seconds later Dave dropped the hammer to a heavy fish. Minutes later this massive 28 inch Rainy Lake walleye was posing for pics before being released!!
Real life stories of real life results!! The fine detail pinpointing the whereabouts of not only our initial target fish, but our personal presentations led to the outsmarting of a big ole Rainy lake Walleye that day!! Thanks Marcum! YOU ARE THE SECRET WEAPON!! 
Or are ya still licking your wounds from that beatdown!
No room on the ice fishing shelf anymore now that he has a new LX-5 sitting in its spot. 