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James – would it be possible for you to give us a run down on the bait’s features, and why you designed those features into this plastic?? In other words, what sets this apart from your standard ringie or other plastic bait, and why will it become a go-to fish catching machine???? 
Absolutely. I won’t cover all items on my original project scope checklist but here’s some of the top items.
1) I wanted a bait with more profile. As good as the ringworms can be at times they can really fall short when the fish are looking for a bulkier bait or when the fish can use a little help in locating this type of bait in the form of additional vibration given off by a larger body. So my goal with the general shape of the body was to increase the profile without decreasing the inherent flexibility in the body that comes from the narrow “inner core” the runs from nose to tail. I didn’t want to increase the profile and stiffen the body in any way and that was accomplished with enlarging the ribs at the front third and slowly tapering them back towards the tail. We still see that incredible flexibility yet we accomplished our goal of putting some “meat on those bones.”
2) I wanted a better tail that gave more movement at lower speeds. To do that we added a “thumper” to the tip of the tail which when moved slowly through the water gives an incredible “kick” not seen with other style baits. What this tail does at slow speeds is something you’ll need to see and feel to appreciate.
3) I wanted to see an improvement in the way color patterns were handled with this style of bait. Currently the narrow bodies of other baits pour their color patterns side to side. Meaning the lighter “underbelly” is on one side of the bait and the dark “top” is on the opposite side of the bait when fished with the tail up or down. That just isn’t natural. Dark should be up, light should be down. We re-orientated the baits in the molds so we could come up with natural color patterns. Or should I say color patterns that more closely approximated the way nature intended. In dirty water this likely won’t matter much. In clean water… it will. Of course in dirty water the added profile is going to be a huge improvement.
4) Hook pocket. I wanted to add a hook pocket to make it easier for an angler to rig these baits when fishing them on a jig and allow a weedless presentation if an angler wanted to fish them on a T-rig where you would need to bury the hook point. So far in testing… it works great and makes it easier than ever to get a bait on straight when cold fingers typically make it a chore.
