In my experience (gone through a bunch of tires with trucks)………
Bridgestone- great traction at the beginning, but don’t last very long at all
Firestone- wear like iron, but not much for traction, even new, but I haven’t tried many of them
Goodyear- good tire, but spendy and soft..don’t last
BFG’s- last very well, true to size, great traction, but they do grab some rocks on the gravel roads. (still my favorite tire)
Had ProComp all terrains also, and they didn’t last a year and were very small in size
Coopers are supposed to be fairly good also, along with the Yokahoma (sp) geolanders.
The other advantage of the BFG is the triple sidewall, and they still ride smooth. Only had one BFG that was out of round.
It’s a nice addition to get nitrogen in the tires instead of air. Makes a much smoother ride and it doesn’t fluctuate with temps.