Normark owns the old DJ, DAJ, AJ, J, and XJ molds. They came with the purchase of Storm when they bought them out. I do not know if they used these old molds to produce the upcoming lure line. Here are a few facts:
The Storm family wanted to continue to produce the Storm lure line under the direction of Normark. In discussions leading up to the sale of Storm, they were given the impression that this would be true. Most of the family members, along with the assembly line staff, were believed to be staying to continue producing lures under the Storm name for Normark. Shortly after the buyout, Normark discontinued the line, as the parent company didn’t believe a plastic lure could be produced that was worthy of their parent company name. The decision to discontinue this lure line was soley Normark/Rapalas, not Storm.
The color lineup for Daves Lures can be found at http://www.daveslures.com. I believe there are 34 different colors of the new Deep Nitro Shiner (as James and others mentioned above). There are plans to create more lures of different designs in the future. These plans will be made public sometime in 2004.
The Storm lure line being produced by Normark/Rapala is no longer connected to the Storm family in any way other than name. When they bought out Storm lures, the purchase included the naming rights to Storm lures. Thus, Dave Storm’s products are called Daves Lures.