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If your talking about the paper maps and such…
No real fisherman would buy or use them. With the chips and better technologies today its only something that Joe Blow is going to buy. I do not see a long road unless you start making products that can compete with navionics and lake master.
I think your way off base. Unless you think you are going to remember 30, 40, 50, maybe 60 years worth of information in your head, paper maps have their place. Yes you can save GPS cords, but good note taking, marking maps, and a good filing system is the only way to preserve that knowledge for the long haul of life. I often print out the free-be maps from the DNR site and add my notes to them. I may hit a body of water for the first time in Spring and find what6 I believe to be good Summer or Fall locations. I make my notes, and when I return to that body of water sometimes 10 years later, I review my notes. Personally I could care less about all the “Hot Spots” on a map, because often I find my own. But record keeping is a major factor for “real” fisherman.