LEAGUE REALIZES THE POTENTIAL OF 3D BROADCASTS
Posted by Mike Florio on December 5, 2008, 9:15 a.m.
One of the more intriguing comments we’ve seen in the wake of Thursday night’s landmark broadcast to four U.S. theaters a live NFL game in stunning 3D relates to the NFL’s intended use of the technology.
“The NFL is committed to our current distribution partners,” said Howard Katz, the league’s senior V.P. of broadcasting and media operations, according to the Boston Globe. “I don’t think we have any intent of doing widespread distribution of our games into theaters or on a closed-circuit basis.”
Key word: “current.”
The “current” deals with FOX, CBS, NBC, and DirecTV run through 2011. ESPN’s $1.1 billion per year deal to broadcast the Monday night games expires after 2013.
So, yeah, the NFL knows not to undermine the television ratings by exporting 3D broadcasts to the local cineplexes for the next few years. But our guess is that, in the next round of broadcasting contracts, the NFL will reserve the ability to utilize the new technology on a limited basis, just as it has done with the eight regular-season games per year that are televised via the league-owned network. Then, if the league decides that it can ultimately make more money by supplementing the television deals with 3D broadcasts for which folks buy tickets, you can bet that the NFL will do it.
How could the NFL not do it? Once fans experience the 3D technology, they’ll be clamoring for it.
As to the 3D experience on Thursday night, here’s what Nancy Marapesse-Burrell of the Globe has to say: “Despite myriad technical issues, attributed to the satellite feed, the technology shows enormous potential. Once your eyes adjusted to the glasses, which didn’t take long, the visuals were stunning, the picture sharp, and when the graphics came up on the screen, you felt as if you could reach out and pluck them off with your fingers.”
Yeah, folks will be clamoring for it. And then the networks will begin clamoring for ways to allow folks to bring the technology into their homes.
And it’ll all happen sooner than you think.