Gander to offer Tracker 1/23/2007
The Gander Mountain Co. and Tracker Marine Group jointly announced that, beginning this spring, Gander Mountain stores will begin selling “popular Tracker Marine Group boat brands,” including Tracker, Fisher, Sun Tracker, Nitro, ProCraft, Tahoe, Mako, and Kenner. Offerings will be tailored to locations.
Gander Mountain currently has 105 stores in 22 states, and a news release stated it would now be “the largest national network of outlets for Tracker Marine Group boats. That network will continue to expand with the planned opening of at least 12 new Gander Mountain stores in 2007.”
Gander Mountain president and CEO Mark Baker said of the deal: “Bass Tracker and other top brands from Tracker Marine Group will put Gander Mountain in great position to take advantage of the large potential in the boat market. We’ve gained good experience in the boat business during the last couple of years. Now we’re ready to make boats a big part of our business.”
Tracker Marine Group VP of sales Dennis Revell said: “Gander Mountain has a great opportunity to grow their boat business by offering our best-selling brands in regional markets that their competitors have not entered. By covering those second- and third-tier markets so well, Gander Mountain has the ability to offer a lineup of boats that’s right for every season of the year. We’re looking forward to getting our boats in front of a lot of people who live in many new areas not previously served by Tracker dealers.”