From the horse’s mouth:
Lund Boats Extends the Ultimate Fishing Experience by Introducing a New, Fiberglass Fishing Boat Line in Early 2007
NEW YORK MILLS, Minn., Sept. 28 /PRNewswire/ — Lund Boat Company, renowned for delivering the Ultimate Fishing Experience, announced today that it is adding another arrow in its quiver with the launch of a new, fiberglass fishing boat line to complement its existing offering of high-quality aluminum boats.
“Lund has long been known as the aluminum authority,” said Andrew J. Klopak, president – Lund Boat Company. “We are now extending our expertise to the fiberglass fishing boat market, responding to our customers and using the resources available to us as part of the Brunswick Freshwater Boat Group.”
“We are responding to a ground swell of support from our dealers and customers by expanding into fiberglass,” said Tom Mac Nair, vice president – sales and marketing at Lund Boat Company. Mac Nair added that Lund Boat Company conducted extensive “Voice of the Customer” research, during which the company interviewed Lund and competitive brands dealers, boat owners and pro- fishermen, finding enthusiastic support for Lund developing its own fiberglass fishing boat line.
“We were particularly moved by what we heard from fishermen,” Mac Nair added. “They were eager to see if combining the styling and performance of fiberglass with Lund’s fishing knowledge could bring the perfect fiberglass fishing boat to market. They all showed great interest in seeing a fiberglass boat line with the same quality, reliability and value of our aluminum models. The result gives the serious angler another option to fish in a quality Lund boat.”
“My customers demand the best — and Lund delivers,” said Terry McCardle, owner of Townsend Marine, a long time Lund dealership located in Townsend, Mont. “They now have the option of Lund quality and fishability in a fiberglass boat.”
The brand-new fiberglass fishing boats will not only include features that tournament pros and serious amateurs alike have come to expect, but also some new and innovative features that are not available on the market, yet are strongly desired, according to the survey’s respondents. “What those features will be is our secret for now,” Klopak said.
“Lund Boats has enjoyed a strong following and brand loyalty for decades because of its ability to listen to the customer and incorporate feedback into every new boat,” said Mac Nair. “With the new fiberglass fishing boat line, we are simply doing what we do best — extending the Ultimate Fishing Experience based on customer feedback.”