1. Minn Kota Terrova trolling motor – This is an electric-steer 101-pound-thrust electric from Minn Kota that includes a new stow-and-deploy system with fall-away ramps. Also has an auto shut-off whenever the motor is stowed, to avoid accidental turn-on. Comes with a Co-Pilot option and Universal Sonar 2, with better temp-sensor support and dual-beam compatibility.
2. Berkley has a new Fireline – Crystal. First clear/transluscent superline. Won all the line awards.
3. Airrus – won best rod 4 out of 5 years now. New rod using a different type of glass and graphite to reduce cost.
bassfan and various sites have more info.