See, I disagree with the idea that the small guy can’t compete with the big chains. He not only can compete with Wallmart, he can compete and win. He just needs to understand that Wallmart’s game is based on offering the lowest prices and little to nothing else. If he tries to compete on price, he’ll have to make the same sacrifices Wallmart does, and he’ll lose.
Offer a friendly atmosphere (wallmart doesn’t) staffed with fairly knowledgable people(wallmart doesn’t), a decent and RELIABLE inventory (can’t find that in the wallmart fishing department) and advertise locally (wallmart doesn’t – they do little to no store or regionally specific advertising).
A sure recipe for a failed baitshop…
* unreliable hours… if the sign says “open at 6 AM, it better open at 6 AM.”
* a smokey and poorly lit shop where the same group of condescending locals hang out to drink coffee and mutter under their breath at customers. I’ve seen this one far too often.
* get skimpy on bait portions. Big scoops of minnows for $2.50 make for VERY happy fisherman and they will come back and buy other stuff.
* allow your inventory of key items to run out.
Most important to me… friendly staff that do there best to be helpful and do so cheerfully. If I have a question, they need to try and answer it. If they don’t know the answer, that’s OK. Nobody can know it all. I’ll know if you sincerely wanted to help or not. That goes a long way with me.
Have basic fishing reports and river condition info handy at ALL times. I can go to Wallmart and get a crankbait but I can’t find anyone that can tell me if the river’s up or if the walleyes are on the wingies. If you can do that, you’ll be successful… and I’ll gladly pay an extra buck to buy that same crankbait from you. And if you know what the other hot colors have been, you’ll likely sell me two or three more.
Advertise to your local anglers. Submit fishing reports to outdoor mags and websites, like this one.