Just remember revenue sharing. Green Bay gets next to nothing from ticket sales in a Play-off Game, the $20 million or whatever it actually is gets shared among all teams.
And there’s nothing amateurish about the NFL playoffs. Well, nothing except for the players’ salaries and the fact that teams don’t get a lot of front-end money for their postseason success. The money eventually spreads to all corners of the NFL through its lucrative television deal and revenue-sharing, but a team like the Green Bay Packers, for instance, could make a run to the Super Bowl and wind up losing money in the short term.
The financial benefit of reaching the playoffs is generally felt in subsequent seasons in the form of increased ticket sales and rights fees for marketing partnerships for franchises, and in individual sponsorship opportunities and increased free-agent value for players. But in terms of immediate impact, the NFL playoffs reward teams and players with less income than any of the major U.S. sports. That’s what happens when you have a limited number of playoff games.
NFL teams split ticket revenue during the regular season, with the home team keeping one-third of the gate. That’s not the case in the playoffs, when all of the ticket revenue goes into a pool shared equally by teams. That leaves the home team with only the earnings created by stadium sales — concessions and merchandise.
The league rewards teams that win in the wild-card round with $590,000 if they lose and $650,000 if they win. In the divisional round, each team gets $650,000 to cover expenses, that jumps to $1 Million for the conference championship game. The Super Bowl winner gets $4.1 million and the losing team $2.9 Million