DENVER, Iowa — For more than 50 years, one of the world leaders in the tackle crafting industry has conducted its business from a modest property on the outskirts of Denver.
If you’ve purchased jigs, sinkers, spinnerbaits or any number of other fishing tackle items at a local retail outlet, chances are it was manufactured using Do-It molds and/or components. If you’re among the growing legion of anglers who enjoy crafting their own tackle, you’re probably familiar with Do-It’s products, as well.
The company is growing significantly under the ownership of Jason Haefner and Ryan McBride, and it made another significant move last winter with the acquisition of Caney Creek Molds, a company based near Lake Fork, Texas, that specializes in manufacturing molds for soft plastic baits.
The brainchild of a retired aerospace engineer with a love of bass fishing, Caney Creek incorporated feedback from other anglers to develop a unique line of molds and soft baits.
The company really caught on nationally when a record bag of bass was caught during an FLW tournament.
“He’s a really talented designer,” says McBride. “A lot of it is geared toward bass, but he has gotten into some crappie and panfish stuff and some ice fishing baits over the last year.
“There is some really interesting stuff that you can make, and it’s totally different than anything you can typically find on the market.
“It was a perfect fit for us, really.”
Manufacturing plastics isn’t for everyone. The initial investment is significantly more than what it costs to get into pouring your own sinkers and jigs, the plastisols aren’t cheap, either, and the production process is more complicated.
“It does require a little more skill than pouring lead,” notes McBride.
On the other hand, there are also anglers who love to tinker and create lures that might give them an edge over their friends or their competition on the tournament circuits, and individuals who mass produce soft baits for retail outlets.
“You can have some stuff that not everybody out there is pitching and some different colors and color patterns,” says McBride.
“You have the ability to layer colors, add glitter, glow in the dark, UV enhancer … You can create highlights and irridescence that you see in a lot of custom baits but not in a lot of store-bought products.”