I think this is a very important topic nowadays for most businesses in general is how to market your products and/or sponsors to the consumer. At the Sport show this last week and other stores and quite a bit I find myself on the fence of purchasing products but different brands. Well do into with fireline or suffix 832, pflueger or shimano, Berkeley gulp or power bait? And if I am familiar with one or the other due to certain shows that I have seen on TV or the web such as angling edge, IDO, Jason Mitchell, etc. I will go with that product I have seen effective on those shows. Again its not the end all and performance rules all, but hey if its 50/50 of course I’ll help out the sponsors that help in the end to catch me more fish. And I think that’s what most sponsors ultimately want to achieve, just that name recognition advantage. So I don’t know how successful of a show The Next Bite is but it is too bad its not available for public viewing BC I think they and their sponsors would greatly benefit from it.