Here is some advice from someone who has sold both boat brands and many hundreds of every brand of outboard over the last 20 years.
Motor- Suzuki or Yamaha only forget teh rest as they simply do not measure up as far as performance, economy, and reliability. Honda are good but poochy performance wise.
Boat- Alumacraft has base coat clear coat paint, treated plywood, and a 20 yr or lifetime warranty. Plus a smoother drier ride. Much lower cost.
Lund has gone to a 3 yr warranty except for 1 seam on the boat which carries a lifetime. (read the fine print) Untreated plywood, no base/clear coat which requires waxing on a regular basis. much higher cost.
I would go well out of my way and pay a premium for either a Suzuki or Yamaha on any boat I own.
There is a reason Alumacraft sells more boats than Lund and Crestliner combined