I believe General Eisenhower said it best
Boyfriends, Husbands, and fishermen of the Allied Expeditionary Force!
You are about to embark upon the Great Crusade, toward which we have striven these many months. The eyes of the world are upon you. The hopes and prayers of liberty-loving people everywhere march with you.
In company with our brave Allies and brothers-in-arms on
other Fronts, you will bring about the destruction of the Christmas funds, the elimination of wrapping paper, and security for ourselves in a free world.
Your task will not be an easy one. Your enemy shopper is well trained, well equipped and battle hardened. He will fight savagely for the last gift on the shelf.
But this is the year 2011! Much has happened since the online shopping triumphs of 2008-2009. The United Nations have inflicted upon the retailers great defeats, in open battle, man-to-man. Our online offensive has seriously reduced their strength on the internet and their capacity to wage war on the ground. Our Home Fronts have given us an overwhelming superiority in weapons and munitions of war, and placed at our disposal great reserves of trained shopping men.
The tide has turned! The free men of the world are marching together to Victory!
I have full confidence in your courage and devotion to duty and skill in battle. We will accept nothing less than full Victory!
Good luck! And let us beseech the blessing of Almighty God upon this great and noble undertaking.