Not sure if anyone else has mentioned this, but sites like Tacklewarehouse.com and gandermountain.com have some good deals on reels and other stuff right now. For example,the shimano curados and citicas are on sale now to make room for the new models, and plenty of other stuff.
I just combined a $20 off email deal from gander mountain with their discount price on a citica, to get a pretty good deal.