I had a very disappointing conversation with one of the major resort owners today over an ice house reservation for the weekend of Jan 18-22. Due to a work trip that came up over that weekend, I called to ask about cancelling or rescheduling to a later date.
I paid a $200 “non-refundable” deposit at the time of my reservation, and I understand what “non-refundable” means. However, I tried explaining that I was open to re-scheduling (the resort could hold my deposit until the next trip). I was told “no, per the website”. I know this resort will book that shack again before the 18th (so does the resort), they’ll keep my $200, and they expect me to cough up an additional $200 deposit to re-schedule. Needless to say the “re-schedule” is never going to happen. They took the opportunity to get an extra $200 over making a customer happy.
It is bad enough to have to trade a weekend fishing trip to go to work…but this treatment adds insult to injury. 
Obviously, I am not going to list any names in this post, but I do hope this resort owner reads it. This kind of customer service is not good for business!