Strictly from a marketing viewpoint…
Maybe a photo with larger fish than 3-4″ would help drive the product home a little better. IMO. Doesn’t make me want to go out and buy a bottle.
Catch a good fish, throw the bottle in there.. and send it out to all the guys..
at least the pictures honest. anyone pushing a product can fish all month/year to get one big one for a picture, yet it may have nothing to do with the product. I am more interested in what lure/bait you use this on to outperform live bait?