For me it is the challenge. Putting myself up against weather conditions, water flows, fish, other fisherman, and mother nature in general.
The feel when you set the hook on a nice fish, the excitement when you get a newbie on that same excitement.
Watching my sons eyes light up when he sees a fish come to the side of the boat or up the ice hole.
Watching the sunset on a beautiful summer day, sitting with great friends shooting the bull.
Getting chills right before you see the sun come up over the trees, and then feeling the warmth of the sun on your face.
Watching the fog roll across the lake like it is alive when you are running to the first spot of the day.
The amount of friendships that I have made and improved while in the boat. Spending time with my Dad, and now my son without cell phones, computers, stress, and all the other day to day crap that hold our lives down.
For me it is all this and more. There are people out there who have never experienced this. We are the lucky ones