Nature Vision sold

  • bigdog10
    Waterloo, Iowa
    Posts: 351
    August 19, 2009 at 4:34 pm #1237574

    Nature Vision sold 8/18/2009
    Brainerd, Minn.-based Nature Vision was sold to Texas-based Swordfish Financial Inc. this week.

    Nature Vision, founded by Jeff Zernov, is the parent company of Aqua-Vu underwater cameras, MarCum electronics and Castaic baits, as well as the Fish Hawk, Fish TV and Cass Creek brands, among others.

    shoot_n_release
    Mora, MN
    Posts: 756
    August 19, 2009 at 5:25 pm #798663

    It’s a good thing I got my Marcum fixed for the $50 flat rate last year. Who knows what’ll happen to a now third-hand warranty.

    Lars

    lots-of-luck
    Mayer, MN
    Posts: 593
    August 19, 2009 at 5:29 pm #798665

    Is this the end of the end? Bottom line fiscal numbers may mean more than customer support and an affordable and quality flasher like the Vx-1. We all know how well some of the financial institutions run.

    wade
    Cottage Grove, MN
    Posts: 1737
    August 19, 2009 at 5:33 pm #798666

    this is definitly news, but I would say for the average person this will be pretty unnoticeable. I would guess they will keep their brands and just have a larger parent company to help offset overhead…I hope

    kooty
    Keymaster
    1 hour 15 mins to the Pond
    Posts: 18101
    August 19, 2009 at 6:46 pm #798690

    Most likely, but I suspect customer service could slump. As with most venture capitol buyouts, they cut the fat quickly to make their investment lean. I’m geussing they are simply building a portfolio of outdoor products to bundle and sell off in the future.

    suzuki
    Woodbury, Mn
    Posts: 18715
    August 19, 2009 at 8:51 pm #798773

    It will be interesting to see how this turns out. Maybe it will make a logical connection to the ultra-cheap LX-5’s many of us purchased earlier this year.

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